Apache OpenOffice (AOO) Bugzilla – Issue 28741
2.0 marketing tasks
Last modified: 2008-04-03 11:17:13 UTC
This is an issue to track marketing tasks for 2.0. It does not replace discussion. It is just a tracker. 1. All, we need to get people to download and test 680 builds. 680 is by no means ready for nongeek use but does need serious testing and QA'ing. So, a suggestion. If people say, "How can I help," please ask them to think about downloading 680, testing it and filing relevant issues. 680 is here: <http://download.openoffice.org/680/> and issue-filing guidelines are here: <http://qa.openoffice.org/> 2. We also need to start building marketing momentum for 2.0, which will be the evolved form of 680. There are many distinguishing features of 2.0 but in many ways the most important is its significantly enhanced MSOffice compatibility. (For a more complete account, see <http://tools.openoffice.org/releases/q-concept.html>.) So, what is needed, I should think (in more or less random order): * clear statement of why 2.0 is important, in several languages * statements on who should download it (everybody) and why * synopsis of technology involved * coordination of ancillary documentation, user help, etc. And lots of other things, such as deadline for pre-releases (RCs, say), press releases, demos, and so on. A demo is particularly useful, esp. one showing *how* 2.0 would be better than 1.x.x, perhaps something that users could easily download, or a SWF presso that we can have on marketing page or in the press kit. And, coordination with the major linux distros... Ideas? Sophie responded in http://marketing.openoffice.org/servlets/ReadMsg?list=dev&msgNo=14200 "Elizabet Matthis and I have just started to work on a features guide for 2.0 based on the specs and other informations. We will do a first draft that we will submit here for discussion. I would like to use this guide to do an abstract of new functionnalities in a synoptic way to send to Ministries and send it also to the newsletter at bureautiquelibre.org. Another idea was to send memo toolbars as advertisement. Here in french for 1.1.1 : http://fr.openoffice.org/Documentation/How-to/writer/barres_texte_OOo11x.sxw (I think this is also in english on documentation project but I can't reach it for the moment)." So, that's a start. We have a fair amount of time but might as well start. Louis
Created attachment 16531 [details] Comparison doc for Features Guide (http://marketing.openoffice.org/2.0/featureguide.html) uploaded 10 July
I tried to create a changes log using Writer, but I was not happy with the result. So I resorted to how I know best. Blue = deleted text Red = added text Will post to dev@marketing, so people can see the differences between the first (5 July) and second (8 July) 2.0 Features Guide documents.
adding Dancer.
Since a feature complete beta of OpenOffice.org 2.0 will be available soon, marketing preparations need to be ramped up. Here is a list of tasks/deliverables and potential owners: Update of user-friendly feature list ------------------------------------ Current URL: http://www.openoffice.org/dev_docs/features/1.1/index.html Potential Owner(s): Erwin Tenhumberg Due Date: Beta Release Beta Announcement/Press Release ------------------------------- Potential Owner: Craig Adams Due Date: Beta Release Press Kit for OO.o 2.0 Final ---------------------------- Potential Owner: Jacqueline McNally Due Date: Final Release (2005) Detailed Feature Overview ------------------------- Potential Owner: Elizabeth Matthis Due Date: Final Release (2005) Beta Web Pages -------------- Potential Owner: John McCreesh Due Date: Beta Release Final Web Pages --------------- Potential Owner: John McCreesh Due Date: Final Release General OO.o/Sun/CollabNet Coordination --------------------------------------- Owner: Louis Suarez-Potts Does anybody have feedback or additional ideas? Cheers, Erwin
http://www.openoffice.org/issues/show_bug.cgi?id=20188 http://www.openoffice.org/issues/show_bug.cgi?id=3961 http://www.openoffice.org/issues/show_bug.cgi?id=27879 http://www.openoffice.org/issues/show_bug.cgi?id=26592 http://www.openoffice.org/issues/show_bug.cgi?id=18295 Added to OOo_featureguideNov12_23.sxw and uploaded file as OOo_featureguideNov12_23mod.sxw. Also marked as DRAFT until such time is deemed final. Uploaded to http://marketing.openoffice.org/2.0/featureguide.html 30 November 2004.
Created attachment 19934 [details] Features Guide (http://marketing.openoffice.org/2.0/featureguide.html) uploaded 30 Nov
Created attachment 19939 [details] Replaced all the formatting by styles.
I looked through the file more carefully and noticed that it was full of manual formatting (ie. no styles). In OOo manual formatting looks the same, but makes HTML export less reliable. Styles have a fairly clean mapping to CSS. On the other hand, manual formatting is prepresented using <font> tags. I have replaced almost all of the manual formatting by styles and uploaded a new file. This new file exports to HTML more cleanly. You can see the output here: http://website.openoffice.org/tryouts/dcarrera/features/testing.html The only text I didn't turn into styles were the links. Cheers, Daniel.
Here are a few things that I (dancer/Erwin) will work on: * start preparation of OpenOffice.org 2.0 Beta announcement on pr@marketing.openoffice.org * prepare a user friendly feature list in a similar format as the on that I did for OpenOffice.org 1.1 including creating a new issue for this task URL of old feature web page: http://www.openoffice.org/dev_docs/features/1.1/index.html Link to new issue: http://www.openoffice.org/issues/show_bug.cgi?id=38632 * encourage people to write articles and blogs about our new file format * write in my blog about OpenOffice.org 2.0 and the new file format
Two volunteers, Ron Ness and Valden Longhurst have offered to take care of the guide to new features. Michael Lim is writing short feature overview. Valden is presently working on updating the How to Access column. Ron may jump in after the holidays. The goal is to have the guide done by _Jan 10_ so it can be translated and other marketing material created from it in time for the OOo 2.0 Beta release (scheduled for end of Jan) Michael is going to write a condensed feature document of just the most compelling features (based on those found in the guide) to be done by _Jan 15_. I told Erwin that Michael is going to do this, so Erwin will not do the "user-friendly feature list" (as was noted in his post Dec 8)
Created attachment 21783 [details] New release of feature guide, changes done by Ron and Valden
Do you mean that native-language teams may start to translate this guide as the final edition?
Updating http://marketing.openoffice.org/2.0/featureguide.html with links to .odt, .sxw and .pdf.
Created attachment 22319 [details] OOo 2.0 Guide to New Features in OpenDocument Text format (from: FinalEdit.sxw dated 17 Jan 2005)
Created attachment 22320 [details] OOo 2.0 Guide to New Features in OpenOffice.org Writer format (from: FinalEdit.sxw dated 17 Jan 2005)
Created attachment 22322 [details] OOo 2.0 Guide to New Features in PDF Reader format (from: FinalEdit.sxw dated 17 Jan 2005)
Hi thanks Jacqueline for the excellent final feature guide! As to the other things: John: where do we stand with beta product pages? Me: I can do the download web pages Elizabeth: The overview is for Final, but would you --or someone-- be willing to draft a summary of the differences in 2.0? I'm concerned, of course, about the file changes. thanks louis
Created attachment 22842 [details] Beta splash screen proposal.
Elizabeth->Louis: You said: "The overview is for Final, but would you --or someone-- be willing to draft a summary of the differences in 2.0? I'm concerned, of course, about the file changes." Let me correct you: The feature guide that Sophie and I prepared (with the finishing touches from several others) ONLY includes the _differences_ between OOo 1.1 and OOo 2.0: i.e. only new or improved features. The file format change is listed as a feature. The feature guide is for the Beta release. The goal was to have the guide complete in time for the Beta release and it is being localized for that purpose. There will not be a separate guide for Beta or Final. (Beta is feature complete) BTW, Michael Lim provided the short feature overview of the most importants features to the marketing list. That was the last marketing document/collateral that I was coordinating. I am not working on or coordinating any other material. The community should feel free to use the feature guide as a basis for creating marketing material about new features for OOo 2.0.
thanks Elizabeth, for the clarification. Jacqueline, do we have Michael's overview? Also, perhaps the article that Erwin wrote on 2.0 might come in handy. My general interest here is to provide an account of the differences and why people should be happy. cheers louis
A very important feature in the academic tech sector: Issue 24813 (Latex support) It works already as a patch, just needs to be included. I know many people that currently don't see any advantage of OO over MS-Word ("why do you use such incompatible formats"). Acrobat is available for PDF. But Latex support would be one of the killer arguments to install OO. Mostly our Phd and Master thesis are written in Latex, so OO with Latex support (incl. Bibtex export) would be just fine to start.
Created attachment 29091 [details] Proposed OOo 2.0 "Coming Soon" banner (GIF)
Created attachment 29092 [details] Proposed OOo 2.0 "Coming Soon" banner (JPG)
Created attachment 29093 [details] Proposed OOo 2.0 "Get It Now" Banner (GIF)
Created attachment 29094 [details] Proposed OOo 2.0 "Get It Now" Banner (JPG)
Created attachment 29095 [details] Proposed OOo 2.0 "Get It Now" Banner (JPG)
Created attachment 29096 [details] Proposed "Open Source Open Standards Open for Business" OOo 2.0 banner (GIF)
Created attachment 29097 [details] Proposed "Open Source Open Standards Open for Business" OOo 2.0 banner (JPG)
Created attachment 29098 [details] Proposed "Components List" OOo 2.0 banner (GIF)
Created attachment 29099 [details] Proposed "Components List" OOo 2.0 banner (JPG)
Added some proposed 2.0 banners (variations on a theme). Use em. Toss em. Whuddevuh.
hi I propose starting a new issue to focus on the immediate things that need to be done for 2.0 final. Louis
closing this
do we need to create a new marketing task for 3.0 ?